Real-Time Notifications System: Implemented real-time notifications across in-app and email channels using Novu and SendGrid, ensuring users stayed updated on their ongoing experiments, results, and account activities. Built an event-driven architecture with server-sent events (SSE), delivering alerts promptly and boosting user satisfaction by 30%.
Seamless Onboarding Flow Design: Designed and integrated a seamless onboarding system using HubSpot, Auth0, and Stripe, automating tasks like email verifications and welcome flows. This flow reduced user drop-off rates by 40% and improved user retention.
Billing Logic Implementation: Architected and implemented advanced billing logic with TypeScript and Next.js, dynamically managing access levels for free and premium subscribers. Streamlined payment flows with Stripe, driving a 25% increase in premium subscriptions.
Performance Optimization with Next.js: Optimized the application using advanced Next.js features like getServerSideProps and Incremental Static Regeneration (ISR), reducing page load times by 35%. Improvements ensured scalability during peak user activity.